Numerous anti-smoking and public health groups are calling on the Food and Drug Administration to go in even harder on the tobacco industry by banning candy or fruit flavoured e-cigs and cigars.
The American Lung Association, the American Heart Association, the American Cancer Society’s Cancer Action Network, the American Academy of Pediatrics, and Campaign for Tobacco-Free Kids teamed up to release a report.
In the report, entitled The Flavor Trap, the groups express the need to deter youth from the lure of flavoured tobacco products and call for fierce FDA regulation.
The groups went on to argue that recent legislation from Congress would undermine the FDA’s watchful eye of e-cigs and cigars. There is some evidence that flavoured tobacco products attract new tobacco users.
“Thousands of fruit- and candy-flavoured e-cigarettes, cigars, and other tobacco products continue to be dangerously attractive and popular among youth,†said Chris Hansen, president of the American Cancer Society Cancer Action Network.
“Preserving the FDA’s authority to regulate all tobacco products is crucial to protecting the health and safety of the American people and preventing our kids from starting on a path to tobacco addiction.â€
It’s not just in the US where tobacco products are facing regulation, either. A recent report found that the TPD legislation was already affecting tobacco retailers, around two months before it is formally implemented.
But there is some resistance within the tobacco industry to the changes. Tobacco manufacturers are currently fighting cigarette packaging restrictions.